The Global Loyalty & CX Awards established in 2023 by Spectrum350 - an international community of hybrid marketers, understanding that the modern marketing is deeply integrated with IT.
The purpose of the The Global Loyalty & CX Awards is to:
Recognise companies who develop and implement innovative solutions and cases to improve customer experience and grow loyalty.
Communicate best on market solutions and cases to Spectrum350 members and partners.
Establish continuous experience exchange and pooling the competencies among our members.
Project entry criteria for The Global Loyalty & CX Awards'23 competition:
project implementation / product rollout must have gone live and be actively used by the business or organisation between 2 and 18 months before the award submission;
both customers and Implementation partners (or agencies) on behalf of customers may apply;
each nominee may apply in several categories.
The following criteria weighting will guide the jury during judging rounds.
For products each entry is evaluated on:
Product Functionality (30%).
Competitive advantages (20%).
Business benefits (50%): What business benefits have been achieved as a result of the implementation?
For cases each entry is evaluated on:
Project Concept (30%): How strong, breakthrough, unique and relevant is the concept?
Creativity (20%): How engaging is the entry?
Business benefits (50%): What are the quantitative indicators confirming the success of the project.
Each nominee should complete an application form and send it together with the supplemental documentation by email: awards@spectrum350.events, and pay an entry fee.
Final Entry Deadline: December, 24 2023.
The Award Ceremony will be held on January 16, 2024 in Dubai, UAE during the "Loyalty & CX Gulf'24" conference.