The annual autumn event of the Spectrum350.MENA community, dedicated to analysis of the past year cases and projects. We'll discuss the most challenging cases and innovative solutions, share our experience, and award the winners of the MarTech Star Globe Awards competition.
Our event agenda is consists of 4 technology streams:
Advertising technologies for the MENA region.
Data management (What data should be collected? How it should be analysed? How to build activity forecasts and use data for profit generation?).
Sales support in digital channels.
Loyalty marketing and customer experience (tools to retain the audience and increase sales per customer, transform customer experience based on feedback from customers, etc.).
Deep learning of modern martech thru presentations, panel discussions, solutions expo, and professional networking.