January, 23. 2025

Marriott Al Jaddaf
Dubai, UAE

EVENT REGISTRATION

S350Talks. Loyalty & CX
World'25

Event summary
WHAT
Join us for the eagerly awaited 2nd Edition of S350Talks. Loyalty & CX World'25, where industry leaders from various sectors come together to explore the latest trends in Loyalty Marketing, Customer Experience (CX), Employee Experience (EX), Customer Service, Digital Transformation, and more. This premier event will focus on innovative CX strategies, emerging technologies like Digitalization and Automation, and best practices aimed at elevating your organization’s Customer Loyalty, CX and EX initiatives.

Get ready for a dynamic agenda featuring insightful presentations, engaging panel discussions, and keynote addresses from globally recognized experts, panelists, and moderators. Connect with specialists from around the world, forge valuable partnerships, and gain essential insights through networking opportunities and knowledge-sharing sessions. Don’t miss out—join us!
AGENDA
  • Global loyalty market trends vs MENA region.
  • Customer Experience Management
  • Employee Experience
  • Tools and solutions.
  • Cross-industrial cases.
Event presenters are the nominees and winners of the regional and global Loyalty & CX Awards competitions.
INSIDE
  • 7 hours of insights from market experts, presenting different countries and regions.
  • Knowledge exchange and active networking.
  • Demo zone (CRM, analytics, communications and etc.).
  • The Global Loyalty & CX Awards ceremony - http://loyaltyglobeawards.com/ (entry deadline - January, 10 2025).
Speakers
Agenda
Attention! Performance timings are preliminary and may be a subject to change.
09:00–09:30
Registration and Welcome coffee
09:30–09:35
Opening ceremony
Keynote Address: MENA. Loyalty & CX
Vlad TREVES
Founder @ Spectrum350
Section 1. Loyalty & CX in Retail, Petrol stations, Telecom.
09:35–10:00
Loyalty: nurturing customer relationships in retail & e-commerce
  • What are the key strategies for building customer trust in the dynamic digital retail era?
  • How will shifting business from transactions to relationships, effectively nurture customer loyalty?
  • Integrating AI to customize loyalty programs.
Amit AMBEKAR
Head of Marketing, Loyalty, CE & CX @ BMA International
10:00–10:25
EmCan - customers comes first
Story of how and why EmCan was born, strategy of putting customer first in every aspect at Emarat ecosystem, Why we choose the best systems for our customers, and how data will provide them better experiences in their journey and “maybe a sneak peak of the upcoming products“.
Ali Bin Zayed Al FALASI

Senior Manager Corporate Loyalty @ Emarat - Emirates General Petroleum Corporation (UAE)

10:25–11:10
Panel Discussion "Loyalty in Oil and Gas"
Panelists:
  • Suryaveer SINGH, Head of Loyalty @ ENOC
  • Ali Bin Zayed Al FALASI, Senior Manager Corporate Loyalty @ Emarat
  • Paul WALLIS, Director of Growth @ Epsilon
Moderator:
Vlad TREVES, Founder @ Spectrum350
11:10–11:40
Coffee break. Networking
Section 2. Cross-industry Loyalty & CX Cases (part 1)


11:40–12:05
Loyalty in B2B

Helen SIVENKOVA

Head of KasperskyOS Marketing @ Kaspersky (Russia)

12:05–12:30
Design Thinking for Loyalty building
  • Loyalty: a human-centered perspective. How people feel loyalty and what do they really need. Some research data
  • Design Thinking as a powerful approach to building up loyalty programs
  • Loyalty Canvas - a tools that helps to build up loyalty brick by brick
  • Inspirational trends and cases

Anton BESSONOV

Design Thinking and Client Experience Strategist @ Design Thinking Center
12:30–13:10
Panel Discussion “Loyalty in telco & finance”
Invited Panelists:
  • Dounia SOUILMI, AVP Loyalty Program - Innovation @ ALDAR
  • Marah OTTOM, Manager Prepaid Active Base Management @ du
  • Paras RISHI, AVP @ IGP.com
Moderator:
Nizar Al QABBANI
Podcast Co-Host @ Loyalty BI Arabi
13:10–13:40
Coffee Break. Networking
Section 3. Cross-industry Loyalty & CX Cases (part 2)
13:40–14:05
Service Excellence – A New Game Changing Frontier In Modern Healthcare
Kowshik BHATTACHARJEE
Head of Service Excellence @ Medcare Hospitals & Medical Centers (UAE)
14:05–14:30
How to increase business profits and grow loyal clients
Maksim SHILOV
Partner @ Re:Actor (Malaysia)
14:30–15:10
Panel Discussion "Let's Talk Loyalty"
Panelists:
  • Antonio RICCIARDI, SVP Consumer Intelligence & Engagement @ Etisalat
  • Lisa BRIGHTWELL, Managing Director @ Bright Insights Consulting
  • Sakeb RASHID, Loyalty & Retention Lead @ Starbucks Middle East
Moderator:
Paula THOMAS, Founder and CEO @ Let's Talk Loyalty & LoyaltyTV
15:15-15.45
Award ceremony "The Global Loyalty & CX Awards 2023"
15:45-16.30
Networking
Media Partners
AND sponsors
Marriott Hotel Al Jaddaf, Dubai offers a 5-star hotel experience in the heart of downtown. Close to iconic attractions like Burj Khalifa, the Dubai Mall and an array of businesses, our family friendly hotel is ideally located for both business travelers and those vacationing in the UAE.
Book a hotel → https://www.marriott.com/en-us/hotels/dxbmh-marriott-hotel-al-jaddaf-dubai/overview/

Marriott Al Jaddaf, UAE

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Participation in event for Spectrum350 Community members from "client side" (retail, telco, financial sector, real estates) is free of charge. Register your details here and we will contact with you soon.
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