January, 09. 2024

Sofitel Dubai Downtown
Dubai, UAE

EVENT REGISTRATION

Loyalty & CX Gulf'24

Event summary
WHAT
Annual Spectrum350 community event is dedicated to the development, implementation and operational support of loyalty programs. Event presenters are the nominees and winners of the regional and global Loyalty & CX Awards competitions.
AGENDA
  • Global loyalty market trends vs MENA region.
  • Tools and solutions.
  • Cross-industrial cases.
INSIDE
  • 7 hours of insights from market experts, presenting different countries and regions.
  • Knowledge exchange and active networking.
  • Demo zone (CRM, analytics, communications and etc.).
  • The Global Loyalty & CX Awards ceremony - http://loyaltyglobeawards.com/ (entry deadline - December, 24 2023).
invited Speakers
Agenda
Attention! Performance timings are preliminary and may be a subject to change.
08:30–09:00
Registration and Welcome coffee
09:00–09:10
Opening ceremony
Keynote Address: MENA. Loyalty & CX Landscape.
Vlad TREVES
Founder @ Spectrum350

Paula THOMAS
Founder and CEO @ Let's Talk Loyalty & Loyalty TV (UAE)
Section 1. Loyalty & CX in Retail, Petrol stations, Telecom.

Moderator:
Paula THOMAS
Founder and CEO @ Let's Talk Loyalty & Loyalty TV (UAE)
09:10–09:30
09:30–09:50

09:50–10:10
Topic tbc
Warren LAREY
Strategy Director @ Home of Performance (UAE)
10:10–10:30
Topic tbc

Suryaveer SINGH
Head of Loyalty @ ENOC (UAE)
10:30–10:50
Topic tbc

Deepak PRADHAN
Head of Loyalty Program @ ADNOC (UAE)
10:50–11:10
EmCan - customers comes first
Story of how and why EmCan was born, strategy of putting customer first in every aspect at Emarat ecosystem, Why we choose the best systems for our customers, and how data will provide them better experiences in their journey and “maybe a sneak peak of the upcoming products“.
Ali Bin Zayed Al FALASI

Senior Manager Corporate Loyalty @ Emarat - Emirates General Petroleum Corporation (UAE)

11:10–11:40
Coffee break. Networking
11:40–12:00
Topic tbc

...

... @ LoyLogic (UAE)

12:00–12:20
Topic tbc

Akash KOUL

Growth & Loyalty Director @ Etisalat (UAE)

12:20–12:40
Gamification & Loyalty as an effective Х-sell tools

Andrey GUBANOV

Head of Client & Loyalty Department @ Beeline (Russia)

12:40–13:00
13:00–13:40
Panel Discussion
Moderator:
Paula THOMAS, Founder and CEO @ Let's Talk Loyalty & LoyaltyTV

Panelists:
  • Ali Bin Zayed Al FALASI, Senior Manager Corporate Loyalty @ Emarat
  • Lisa BRIGHTWELL, Managing Director @ Bright Insights Consulting
  • Andrey GUBANOV, Head of Client & Loyalty Dept @ Beeline
  • Nuran MEKKY, Group Head CVM Operations and CX @ Gargash Group
13:40–14:40
Dinner. Networking
Section 2. Loyalty & CX in Financial & Insurance Companies.

Moderator:

14:40–15:00
Topic tbc
Artem MONETKIN
Head of the SMB Client Department @ Alfa-Bank (Russia)
15:00–15:20
Topic tbc
Mai MOMANI
Head of Client Experience @ Invest Bank P.S.C. (UAE)
15:20–15:40
Analytical CRM
Alexey CHEREPANOV
... @ PSB (Russia)
15:40–16:00
Topic tbc
...
... @ Giift (USA)
16:00–16:20
16:20–16:40
Topic tbc
...
... @ Al Ansari Exchange
16:40–17:10
Coffee Break. Networking
Section 3. Cross-industry Loyalty & CX Cases
Moderator:
Faran NIAZ
CEO @ CX Future (UAE)
17:10–17:30
Topic tbc

Dounia SOUILMI

AVP Loyalty Program - innovation @ ALDAR (UAE)

17:30–17:50
Topic tbc

Helen SIVENKOVA

Head of KasperskyOS Marketing @ Kaspersky (Russia)

17:50–18:10
18:10–18:30
Humanization to Drive Experience in Healthcare
Kowshik BHATTACHARJEE
Head of Service Excellence @ Medcare Hospitals & Medical Centers (UAE)
18:30–18:50
How brands can earn loyalty or their clients “in a world where everything has got so commercial".

Shveta VISHWANATH

Influence Marketing Lead @ Saint-Gobain India (India)

18:50–19:20
Panel discussion
Moderator:
Faran NIAZ, CEO @ CX Future (UAE)

Panelists:
  • Emad EID, Customer Success Manager @ Tafaseel BPO (UAE)
  • Nikita PROKHOROV, Co-Founder @ Reputation House
  • Binil VARGHESE, Head of the Customer Experience @ Dubai Holding
  • Ekaterina BORODICH, CEO @ Drinkit (UAE)
  • Kowshik BHATTACHARJEE, Head of Service Excellence @ Medcare Hospitals & Medical Centers
19:30-20.30
Award ceremony "The Global Loyalty & CX Awards 2023"
List of

  • Abu Dhabi Commercial Bank
  • ADNOC
  • Adwile
  • Al Ansari Exchange
  • Alfa-Bank
  • ALDAR
  • Arctic Capital
  • Beeline
  • BP Group
participating

  • Brands for Less
  • Bright Insights Consulting
  • CX Future
  • Drinkit
  • Dubai Holding
  • Emirates General Petroleum Corporation
  • Emirates National Oil Company (ENOC)
companies

  • Etisalat
  • FAB
  • First Line Software
  • Flocktory
  • Giift
  • Home of Performance
  • Invest Bank P.S.C.
  • Kaspersky
  • Let's Talk Loyalty
  • Loylogic
(updated Nov., 30 2023)

  • Loyyal
  • Majid Al Futtaim
  • MasterCard
  • Medcare Hospitals & Medical Centers
  • PSB
  • Reputation House
  • Saint-Gobain India
  • Tafaseel BPO
  • The Loyalty People
  • The Reputation House
Media Partners
AND sponsors
French luxury and local cuisine in the world's most exciting city
Located in the heart of Downtown Dubai, connected to The Dubai Mall and 10 minutes away from City Walk, Sofitel Dubai Downtown is an idyllic oasis that blends urban sophistication with refined luxury, features air-conditioned rooms and free private parking.

Book a hotel → https://www.sofitel-dubai-downtown.com

Sofitel Dubai Downtown, UAE

REgister on Event
Participation in event for "client side" companies (retail, telco, financial sector, real estates and services) is free of charge. Register your details here and we will contact with you soon.
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