January, 03. 2024

Raffles Dubai
Dubai, UAE

TICKETS

Loyalty & CX Gulf'23

Event summary
WHAT
Annual Spectrum350 community event is dedicated to the development, implementation and operational support of loyalty programs. Event presenters are the nominees and winners of the regional and global Loyalty Awards competitions.
AGENDA
  • Global loyalty market trends vs MENA region.
  • Tools and solutions.
  • Cross-industrial cases.
INSIDE
  • 7 hours of insights from market experts, presenting different countries and regions.
  • Knowledge exchange and active networking.
  • Demo zone (CRM, analytics, communications and etc.).
  • Loyalty Globe Awards ceremony - http://loyaltyglobeawards.com/ (entry deadline - December, 17 2023).
invited Speakers
Agenda
Attention! Performance timings are preliminary and may be a subject to change.
09:00–09:30
Registration and welcome coffee
09:30–09:35
Opening ceremony
Keynote Address: MENA. Loyalty & CX Landscape
Part 1. Client centricity: CX & Loyalty Trends 2023-2024. Globe & MENA


09:35–10:00
10:00–10:25

Steve TOWERS

CEO @ BP Group (UK)

10:25–10:50

10:50–11:15

Tom PEACE

Managing partner @ The Loyalty People (UK)

11:15–11:40


11:40–12:05

Ahmed KHBEER

Partner & Group CEO @ Tafaseel BPO (UAE)

12:05–12:35
Coffee break. Networking
Part 2. Loyalty MENA. Technology. Instruments. Best Cases.
Moderator:

12:35–12:55
EmCan - customers comes first
Story of how and why EmCan was born, strategy of putting customer first in every aspect at Emarat ecosystem, Why we choose the best systems for our customers, and how data will provide them better experiences in their journey and “maybe a sneak peak of the upcoming products“.
Ali Bin Zayed Al FALASI

Senior Manager Corporate Loyalty @ Emarat - Emirates General Petroleum Corporation (UAE)

12:55–13:15

Dounia SOUILMI

AVP Loyalty Program - innovation @ ALDAR (UAE)

13:15–13:35
13:35–13:55


13:55–14:15


14:15–14:35

Helen SIVENKOVA

Head of KasperskyOS Marketing @ Kaspersky (UAE)

14:35–14:55
How brands can earn loyalty or their clients “in a world where everything has got so commercial".

Shveta VISHWANATH

Influence Marketing Lead @ Saint-Gobain India (India)

14:55–15:25
Coffee break. Networking
Part 3. Customer eXperience and Service in MENA.
Moderator:

15:25–15:45

Faran NIAZ

CEO @ CX Future (UAE)

15:45-16:05

Mai MOMANI

Head of Client Experience @ Invest Bank P.S.C. (UAE)

16:05–16:25

Liudmila KOSHELEVA

Content, Commerce & DXP Practice Lead @ First Line Software (USA)

16:25–16:45

Emad EID

Customer Success Manager @ Tafaseel BPO (UAE)

16:45–17:05
17:05–17:25
17:25–17:45
17:50-18.30
Award ceremony "Spectrum350 Loyalty & CX Globe Awards 2023"
List of

  • Abu Dhabi Commercial Bank
  • Adwile
  • ALDAR
  • Arctic Capital
  • BP Group
  • Brands for Less
participating

  • CX Future
  • Emirates General Petroleum Corporation
  • Emirates National Oil Company (ENOC)
  • First Line Software
  • Flocktory
companies

  • Invest Bank P.S.C.
  • Kaspersky
  • Loylogic
  • Majid Al Futtaim
  • MasterCard
(updated Sept., 25 2023)

  • PSB
  • Saint-Gobain India
  • Tafaseel BPO
  • The Loyalty People
  • The Reputation House
Content
and Media Partners
sponsors
A part of Dubai, a place apart, Raffles Dubai is a 5-star luxury hotel that embodies an oasis of calm and charm with an incredible sense of space, service and unforgettable style.
Book a hotel → https://www.raffles.com/dubai/

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