Founder & CEO @ BrightBid
Gustav Westman
Gustav Westman - Founder & CEO of BrightBid - Looking for the competitive edge in Google Search? How AI and automation can give your PPC an extra lift
Looking for the competitive edge in Google Search? How AI and automation can give your PPC an extra lift
Gustav Westman is the Founder & CEO of BrightBid, an adtech company that utilises AI and human expertise to create more refined Google Ads recommendations for businesses.

In his role as CEO, he has been instrumental in the general operations of the company (which has recorded close to 400% year-on-year growth since its launch in 2020) and has helped the company in building its 400 customer base. Gustav has previous sales experiences in a variety of software and innovative technology companies such as Symetri Europe and House of Control Group. He has a degree in Market Economics, Marketing and Management from BI Norwegian Business School.

BrightBid is a rapidly growing AdTech company utilising AI and human expertise to create more refined Google Ads recommendations for businesses to drive customer acquisition. Combined with BrightBids’ marketing and sales expertise, our AI- and human-led offering enables companies to compete better in Google Search, seeing on average a 35% increase in conversions. Founded in 2020, BrightBid is well in the top 10% of fastest growing SaaS companies globally and has achieved over 500,000 conversions for its 400 customers.

Looking for the competitive edge in Google Search? How AI and automation can give your PPC an extra lift

the main theses of the performance
Succeeding on Google Search is a challenge today. The CPC inflation is affecting many advertisers in different key verticals. The migration to online marketing has grown rapidly the last 2 years due to the pandemic, which has really intensified the competition on Google Ads.

Join us in the future of marketing!
In this session, you’ll learn about:
The challenges on Google Search today
How an AI-engine optimizes Search campaigns
What to expect when working with AI and automation for PPC
In this session, you’ll learn about:
The challenges on Google Search today
How an AI-engine optimizes Search campaigns
What to expect when working with AI and automation for PPC
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