Co-founder & CBDO @ MallSense (UAE)
Alex KNYAZEV - Co-founder & CBDO of MallSense (UAE)

Expert in the field of innovative technologies, IoT and behavior analytics of indoor (shopping centers) and outdoor (advertising constructions). An Advocate of data-driven approaches to shopping centers’ management together with connecting the world offline with the world online, offering tools for retargeting, attribution, profiling. 2 higher degrees in Stanford and Ivey Business School. 20+ years of experience in the real estate market, 10+years in ads market. Member of MECSC.

Company overview

MallSense reveals offline path to purchase with people behavior tracking starting from outdoor billboards and ending stores’n’malls’ visits together with tenants sales data capture. The range of MallSense solutions make measurements of marketing efficiency and performance of malls/brands transparent and business - profitable.

For the last 5 years MallSense gained a large customer base of over 150 shopping centers, most of them are leading real estate industry players. Thousands of ads constructions and 7,5 M sq.m GLA are measured with MallSense patented technologies.

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